Let's discover with comedian Godai Garcia what the CREAF tree is
On the occasion of World Environment Day, at CREAF we reveal which forest species represents us. About a month ago, with the aim of de-pixelating the famous tree in our logo, we launched an internal vote among CREAF workers, asking which species they think represents us and the values they would highlight. The winner, with an overwhelming 70% of the votes, is the holm oak. And its resilience, strength and the fact that it is Mediterranean are the values we highlight. The announcement of the results was accompanied by a video by the Catalan comedian Godai Garcia, who dedicated an episode of his series 'The things that grow' to holm oaks.
Coffee and oaks
As with many moments, it all started with a coffee. About two months ago we met the comedian Godai Garcia after the interview that Anna Ramon gave him in the environment section that she directs on Ràdio 4. We knew the Catalan comedian from his participation in various media and the monologues that he is doing throughout Catalonia. His motivation is to talk about nature, present its curiosities and the relationship that people have had with it in an ancestral way and thus promote its conservation. These objectives are very close to those of CREAF itself and for this reason, we thought that he could be a person with whom to collaborate. His first challenge would be to talk about the CREAF tree.
It has been 36 years since CREAF began its journey and consolidated itself as the country's leading center for ecology. Over the years, we have been accompanied by powerful research, a commitment to social impact and an exceptional understanding of environmental challenges . To frame this, a few years ago, the motto 'Ecology moves us' was born and, even more so, we created the acronym and logo. This is how the famous CREAF tree was born. Now the time has come to take a step further and think of the oak as our standard-bearer . A symbolic way of saying that we too are pure resilience, strength and perseverance. Long live the oaks and long live CREAF!


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